Cannabis strain names are equal parts folklore, branding, and botany. Ask ten growers how a cultivar got its name and the answers might range from…

Consumers often fixate on THC percentage when shopping for flower, vapes, or edibles. Yet focusing on a single number can miss the bigger picture: cannabis…

Most consumers still shop cannabis by THC percentage or the old “indica–sativa–hybrid” labels. Both shortcuts miss what often drives a strain’s aroma and may shape…

Shopping for flower, pre-rolls, vapes, or edibles becomes far easier when a consumer understands how to read a cannabis label like a pro. From cannabinoids…

The modern cannabis market offers more variety than ever before, giving consumers the opportunity to select strains that not only appeal to their senses but…