Celebrity cannabis isn’t just glossy packaging—it’s become a proving ground for genetics, consistency, and brand storytelling. Below are the celebrity-backed strains with real traction in 2025, why they resonate with shoppers, and where to start if you want to try them.
Khalifa Kush (Wiz Khalifa) — “KK”
Why it’s popular: KK has been a day-one draw because it’s built around Wiz’s preferred OG profile: loud gas, creamy kush notes, and a balanced head/body effect that many consumers consider “all-day smoke.” KK’s roots trace to OG lineage and feature a signature terp profile, earning popularity with experienced consumers.
Where to buy / learn more: khalifakush.com
The Toad (Mike Tyson / TYSON 2.0)
Why it’s popular: The champ’s flagship is positioned as heavy-hitting flower with Chemdawg/GSC or Chemdawg/Afghani heritage depending on source, consistently reviewed as potent, relaxing, and flavorful (orange, spice, petrol). Toad became the anchor of the TYSON 2.0 lineup across multiple legal markets.
Where to buy / learn more: tyson20.com
Monogram No. 01 / No. 03 / No. 08 (JAY-Z)
Why it’s popular: Monogram leans into “luxury weed”—tight phenohunts, numbered SKUs, and minimalist branding. The No. 08 “light” cut, for example, is diesel-forward with mellow, functional euphoria. If you like curated experiences over strain names, Monogram’s numbered set is for you.
Where to buy / learn more: monogramcompany.com
Gary Payton (Cookies x Gary Payton)
Why it’s popular: Few collab strains have crossed over like Gary Payton. Bred by Powerzzzup and named with the NBA Hall-of-Famer’s blessing, GP is prized for potency, “all gas” aroma, and memorable bag appeal. Cookies details its Snowman x Y-Life #20 lineage, and consumer reviews back its reputation.
Where to buy / learn more: cookies.co
Death Row Cannabis (Snoop Dogg)
Why it’s popular: Snoop’s cannabis ventures keep evolving—and Death Row’s drop-culture approach (strains like LA Runtz, SFV OG, Strawberry Gary) plus high-visibility merch keeps fans engaged. Recent moves include a THCA hemp e-commerce platform and ongoing state expansions. If you want hip-hop heritage with modern genetics, this is the lane.
Where to buy / learn more: deathrowcannabis.co and drrhemp.com
Willie’s Reserve (Willie Nelson) — Red Headed Stranger & Friends
Why it’s popular: Willie’s Reserve takes a farm-partner model with strains curated to match Nelson’s “Legendary Stash.” Red Headed Stranger—named for Willie’s 1975 album—remains an enduring, uplifting sativa with a long history of positive reviews.
Where to buy / learn more: williesreserve.com
GKUA Ultra Premium (Lil Wayne)
Why it’s popular: GKUA carved out a space with high-test flower and pods backed by Lil Wayne’s brand gravity and event programming. Recurring drops across California and beyond keep the brand in rotation.
Where to buy / learn more: gkua.com
Marley Natural (Bob Marley Estate)
Why it’s popular: The Marley name carries global trust. Marley Natural emphasizes responsible sourcing and a wellness-adjacent lifestyle; accessories are widely available and the cannabis line (flower and prerolls) appears in select markets with ongoing catalog updates.
Where to buy / learn more: marleynaturalshop.com (check local retailers for flower availability)
Insane OG (B-Real / Dr. Greenthumb)
Why it’s popular: B-Real’s “Insane” line is built for OG lovers—loud, gassy, and unapologetically old-school. The Dr. Greenthumb platform details decades-deep Kush lore, and recent seed collabs show the genetics are still evolving.
Where to buy / learn more: doctorgreenthumbs.com
Highsman (Ricky Williams) — Pregame / Halftime / Postgame
Why it’s popular: The positioning is smart and simple for shoppers: sativa for “Pregame,” hybrid for “Halftime,” indica for “Postgame.” That time-of-day framing—plus Ricky’s athlete credibility—has kept Highsman top-of-mind with sports-adjacent audiences.
Where to buy / learn more: highsman.com
Mirayo by Santana (Carlos Santana)
Why it’s popular: Sun-grown and spiritually branded, Mirayo leans into heritage cultivars and mood-based lines (Radiance, Centered, Symmetry). Expect classics like Blue Dream, Acapulco Gold, and Wedding Cake under Mirayo’s banners.
Where to buy / learn more: mirayo.by.santana instagram
How to Shop These Celebrity Strains Like a Pro
- Look beyond the name. Use strain pages and verified menus to check lineage, terpene notes, and recent batches.
- Expect regional variation. Many celebrity brands license manufacturing by state; potency, cut, and freshness can vary.
- Watch for new drops. Death Row in particular runs limited releases and, lately, a THCA hemp DTC channel—good for sampling the vibe between dispensary runs, depending on your state’s laws.
Brand Websites (Quick Access)
- Khalifa Kush — khalifakush.com
- TYSON 2.0 — tyson20.com
- MONOGRAM — monogramcompany.com
- Cookies (Gary Payton) — cookies.co
- Death Row Cannabis — deathrowcannabis.co / drrhemp.com
- Willie’s Reserve — williesreserve.com
- GKUA — gkua.com
- Marley Natural (accessories; check local menus for flower) — marleynaturalshop.com
- Dr. Greenthumb’s Insane — doctorgreenthumbs.com
- Highsman — highsman.com
- Mirayo — see local listings (mirayo.by.santana instagram)
Heads-up: Availability varies by state and license. Always verify local legality and lab results before purchase.